Brand Marketing Swedens Stora Akronymlista
Språket i mediebranschen kan ibland vara svårt att hänga med i eftersom det är fyllt av akronymer. Vad är då en akronym? En akronym består av första bokstaven i varje ord i ett begrepp, bokstäverna skapar ett nytt kortare ord och förklarar vad man pratar om på ett kortfattat sätt.
Vill du lägga till en akronym? Maila den gärna till oss info@brandmark.se
Account Based Marketing
Advertising Exchange
Adresserad Direkt Reklam
Answer Engine Optimization
Artificial Intelligence
Hur ofta AI citerar eller nämner ditt varumärke
AI Search Engine Optimization
AI Share of Voice
Action, Interest, Desire, Action
Artificial Intelligence Optimization
AI Visibility Score
Artificial Intelligence Search Optimization
Application Programming Interface
Agentic Search Optimization
Above the Fold
Above the line
Advertising Video on Demand
Business to business
Business to consumer
Brain Engine Optimisation
Basic Service Set Identifier
Below the Fold
Below the line
Customer Acquisition Cost
Customer Data Platform
Content Management System
Chain of Thought
Cost Per Acquisition/Action
Cost per Click/Conversion
Cost Per Completed View
Cost Per Engagement
Consumer Packaged Goods
Cost Per Lead
Cost per Mille (tusen)
Cost per Order
Cost per Thousand
Cost Per View
Conversion Rate
Customer Relationship Management
Conversion Rate Optimization
Call To Action
Click Through Rate
Customer Experience
Direct to Consumer
DoubleClick Bid Manager
Doubleclick for Advertisers
Doubleclick for Publishers
Direct Message
Data Management Platform
Digital Out of Home advertising (digital utomhusannonsering)
Data Protection Officer
Double Page Spread = uppslag
Demand Side Platform
Effective Cost Per Mille
Effective Cost Per Thousand
Effective Cost Per View
Elektronisk Direkt Reklam
Engagement Rate
Fast-Moving Consumer Goods (även CPG consumer packaged goods)
Fear Of Finding Out
Fear Of Missing Out
Google Analytics
Generative AI Optimization
Generative Appearance Score
General Data Protection Regulation
Generative Engine Marketing
Generative Engine Optimization
Gross Rating Point
Go to Market
In-Context Learning
Key Performance Indicators
Large Language Model Optimization
Life Time Value
Marketing Technology
Model Context Protocol
Marknadsföringslagen
Mixture of Experts
Non Governmental Organization
Oadresserad Direkt Reklam
Online Video
Out of Home advertising (utomhusreklam)
Opportunity To See
Over the Top
Omni Experience Optimization
Proof Of Concept
Programmatic Television
Persons Using TV
Quality Score
Retrieval Augmented Generation
Request For Proposal
Reinforcement Learning from Human Feedback
Return on Advertising Spend
Return on Capital Employed
Return on investment
Run of Network
Run of Site
Retweet
Real Time Bidding
SnapChat
Search Engine Advertising
Search Engine Marketing
Search Engine Optimization (Sökordsoptimering)
Search Engine Results Page
Search Everywhere Optimization
Social Media Marketing
Share of Attention
Social Media
Share of Search
Share of Voice
Supply Side Platform
Subscription Video on Demand
Search Experience Optimization
Truly Good Advertising
Three-letter Akronym
Television Rating Point
Target Rating Point även Target Group Rating Point
Transactional Video on Demand
User Generated Content
Unique Selling Point
Unique Visit/View
User Experience
Video Ad Serving Template
Viewable Cost Per Mille
Video on Demand
Video Player Ad-Serving Interface Definition
Video Search Engine Optimization
View Through Rate
YouTube